Hardwood Refinishing Leads

Watch The Video To See Our Hardwood Refinishing Results

Working directly with the owner, we delivered over 360 leads for a local hardwood refinishing business in 12 months with hyper-targeted Facebook Advertising campaigns.

Facebook Ads For Hardwood Refinishing Services

In today’s digital age, it’s becoming even harder for service businesses such as hardwood refinishing businesses to generate leads, calls, and bookings.

Home Advisor, Angies List, Referrals, Word of Mouth, and Radio, these are all forms of marketing that service businesses have likely tried in order to get more bookings, some to more success than others.

But from our experience, having worked with over a dozen hardwood businesses, digital marketing is, without doubt, the front-runner for getting leads and bookings fast! Specifically, Facebook Advertising and Google Ads are the two most effective methods.

So how did we do it? The business, which specialized in hardwood screen and recoating, as well as refinishing, was struggling to attract new customers. They had tried traditional marketing methods, such as flyers and print ads, but they weren't generating the desired results. That's when they turned to Facebook advertising.

First, we conducted a thorough analysis of the business's target audience. We identified that their ideal customer was a homeowner, aged 35-60, who lived within a 20-mile radius of their business. We also discovered that homeowners in this area were interested in home renovation and home improvement projects.

Next, we created a series of visually appealing ads that highlighted the benefits of the business's services. We used high-quality images of hardwood floors that had been refinished and recoated, as well as compelling ad copy that emphasized the value of maintaining and updating hardwood flooring.

We then launched a Facebook advertising campaign, targeting our identified audience. We used Facebook's advanced targeting options to ensure that the ads were seen by the right people. We also optimized the ads for conversions, which meant that Facebook would show the ads to people who were most likely to take action, such as filling out a lead form or calling the business.

In total, we have been working with this business for over 12 months, during which time we monitored its performance closely. We made adjustments to the ads and targeting as needed, in order to ensure that we were getting the best possible results.

In the end, the campaign was a huge success. It generated 360 leads for the business, many of which turned into paying customers. The business was thrilled with the results, and they continue to use Facebook advertising as a key component of their marketing strategy.