For many small businesses, the thought of generating 30 new enquiries per month seems like a tough ask.

So when we generated over 60 new enquires over a 5-week period for a Melbourne based domestic cleaning company, it's safe to say to the client was well and truely blown away.

If you're sick an tired of having minimal new customer enquiries for your business, and are at your wits end dealing with Gumtree, Hi-Pages and other pay-to-play marketing services, continue reading, and find out exactly how we consistently generate 50-60 new enquiries for businesses each month.

In February 2019 we began work with a new client, who had never trialled Facebook Advertising before. In fact, they had never tried any form of paid marketing before!  

Because the client had never trialled paid advertising before, we heard a lot of reasons as to why marketing wouldn't work for them, such as:

"We don't think Facebook Ads will work for us"

"Our client base aren't on Facebook"

"We've heard horror stories of businesses wasting money through Facebook"

And yet despite these barriers, these hesitations, we knew that the real reason behind the stress was that the thought of advertising on Facebook was new, and the client had no idea about the type of results they should expect.

Because the reality of the situation was that:

a) Yes, every businesses customers are on Facebook.

b) Facebook ads can and will deliver amazing results if implemented strategically.

How do we know this? Well, because for this client, in the first 5 weeks, we generated 62 new enquiries, $3,100 in initial revenue, and $2,300 in recurring revenue from ongoing clients who continued with the service after the initial offer period.

What if we told you there was a way you could automatically respond to new customer enquiries, send them greeting messages, thank your messages, ask for Google reviews and more, all through Facebook Messenger...

Seems pretty cool right?

Well, that's exactly the strategy we implemented for this local cleaning business.

But first, we had to develop an offer. And not just any offer, on Facebook, you are taking part in what we like to call disruption marketing, meaning you advertisements are disrupting customers news feeds.

So when developing an offer, you need to make sure that your offer is worth breaking a habit over, an offer that's going to force people to stop what they are doing and take action.

Our particular offer in this case, was a discount on first service.

So after we put together our offer, and matched it with some eye-catching images, it was time for the strategy.

We used our signature strategy for targeting our audience, a strategy that is a staple a Launch Advertising. With this targeting strategy, we are able to pinpoint the ideal customer based off things such as:

• Their Interests.

• Their age & gender.

• Their location (within the businesses serviceable area).

• Their affiliation towards the clients services.

These targeting options are the exact reason as to why Facebook Advertising can be so powerful, especially for a service based business.

With our targeting, we we're able to narrow down our cleaning clients audience from 2 million, to 95,000 people, who at some point in the past few months had either hired a cleaner, or had expressed interest in hiring a cleaner within our clients service area.

Now think for a moment, is there any other marketing platform that would allow you to advertise your cleaning services specifically to those who need them and no one else? If you can't think of anything, it's because their are none... 

The Final Step To Get A 90% Customer Booking Rate...

How often is it the case that you have a new enquiry, whether it be through email, Hi-Pages or Google, where your potential customer expresses interest in your services, only to never answer the phone.... Sound familiar?

The reason for this, is that when it comes to closing a new enquiry, and making them a customer, contact response time is crucial.

In fact, some claim that if you leave a new enquiry for as little as 30 minutes, they are 50% less likely to either not answer, no longer be interested or worse yet book another business.

So how can you combat this issue and get a 90% customer booking rate?

The answer lies within Facebook Messenger, specifically a custom built chatbot.

What is a Chatbot you may ask? Well, a Chatbot is an automatic response robot that we can use to speak to your customers on your behalf. What this means, is that when a customer enquires about your advertisement, they are automatically sent into your Facebook messenger, and the Chatbot initiates a conversation on your behalf. The Chatbot can confirm the offer they are claiming, and can prompt them to leave their contact details for you to call.

Utilising this method, our clients have experienced on average 90% customer booking rates, due to the fact they have eliminated the delay in response time, resulting in a happier customer, and a customer who is more confident in your services.

Could You Handle 60 New Customers In The Next 30 Days?

If so, the time to take action is now. Click below for a free consultation with our team, and we can explain how our services differ from any other agency in Australia.

You are only one phone call away from have 50-60 new enquiries each and every month.