How We’re Getting Pest Controllers $20 Leads Every Month Using Google Ads
Our Google Ads Strategy delivered an influx of leads in 14 Days for a Local Pest Controller.
Have a Pest Control Business That Needs More Leads?
Think your local market is too competitive? Think again. In this short video, we break down how we helped a small pest control business—starting with no website and zero online presence—generate 37 high-quality leads in just 14 days using a simple but powerful Google Ads strategy. If you’re tired of relying on referrals or wasting money on marketing that doesn’t work, this might just change how you grow your business.
The Challenge
This local pest control client came to us with no existing website and zero experience running Google Ads. They were relying on word-of-mouth and referrals but needed a reliable way to generate consistent, high-quality leads for services like ant control, cockroach treatments, rodent removal, and general pest management.
They needed more than just clicks—they needed real phone calls from people ready to book.
The Strategy
Building a High-Converting Landing Page
Since the client didn’t have a website, we built a custom landing page designed to convert. Every section of the page was carefully crafted to answer customer questions, build trust, and guide visitors to either call directly or submit an enquiry.
The page highlighted key services, showcased reviews, explained the process, and featured multiple calls-to-action to make it easy for leads to take the next step.
Launching an Optimised Google Ads Campaign
With the right page in place, we launched a laser-focused Google Ads campaign. We targeted high-intent search terms like:
"Pest control near me"
"Ant exterminator [suburb]"
"Get rid of cockroaches fast"
"Rodent control services"
We also added negative keywords to block irrelevant clicks and ensured the campaign only showed in their local service areas—keeping the budget tight and effective.
Tracking Leads in Real-Time
Every call and enquiry was tracked through our sales dashboard, giving the client full visibility. They knew exactly where their leads were coming from and how many were converting into bookings.
No guesswork—just results you can measure.
Why Google Ads Work So Well for Pest Control
Google Ads is powerful for pest controllers because it taps into high-intent, urgent search behaviour. When someone sees a cockroach in their kitchen or hears rats in their roof, they’re not shopping around—they’re looking to book now.
By placing your ad at the top of Google, you’re the first business they call.
Lock in Your Area Before a Competitor Does
We work with only one pest controller per area to ensure exclusivity and top results.
If you’re serious about generating consistent leads and growing your pest control business, book a free call with us today. Let’s build a system that works while you’re out treating clients.
10+ Years Experience Hundreds Of Client Wins
Ready To Grow Your Business With a Proven Marketing Strategy?
Book a quick discovery call with me, Declan, and let’s talk about how we can drive more leads, more bookings, and more revenue for your business. No pressure, no sales pitch—just a straight-up conversation about what’s working, what’s not, and how we can build a marketing machine that actually delivers results.
Drop your details below and I’ll be in touch soon.