How To Turn A $800 Detailing Booking Into A $4,700 Booking!

Have you every wondered how you can get your auto detailing clients to give you more money, and book in more frequently? If so, take 2 minutes to continue reading, it could earn you up to an extra $3900 per year for every client you book!

Do you run an auto detailing business that operates almost exclusively via word of mouth? Both this and referrals are where the majority of detailers enquiries come through, and that’s great because it means you must be doing a good job of your work right?

But, while these sources are all well and good, what data or information are you actually collecting from these bookings (or enquiries) which is actually going to benefit you in the future? And in saying that, how the heck does customer data benefit you?

There’s no right or wrong answer to this question, as there is certainly nothing wrong with not collecting customer data, but I will say, you are certainly leaving money on the table if you are not.

Let’s use an example of an SUV driver named John to explain. John calls your business, and he want’s to book in for a full ceramic coating job valued at $800. And in your excitement, you forget to take in much of the information that John provides, or ask him many probing questions.

Once the job is done, you are left with two pieces of information, a phone number, and a vehicle type. Now sure, you could write down with a pen and paper Johns details and send him a text every now and then when you remember, but lets be realistic, life and work gets in the way, and soon enough a month or two down the road John is a distant memory, and chances are you’ve tossed the piece of paper his number was on in the trash…

Keep Reading To Find Out How To Turn $800 Into $4,700 Worth Of Booked Jobs

Now, let’s take a step back and image that you had a proper customer management system such as Go High Level (it’s what we use!) in place. And in addition to phone and car model, you also got Johns email.

If this were the case, in under 15 seconds, you could have added John to your customer system in Active Campaign, and easily set up reminder text messages or emails to go out to John every 4-5 weeks promoting him to book in for his routine service. How good would that be right?

Well, i’ll tell you exactly how good that would be… It could be a whopping $1,300 a year good! And the reason for this is that ideally after coating his vehicle, John SHOULD be getting a profession wash (valued at $100) every 4 weeks to ensure his coating doesn’t deteriorate and his car continues to look fantastic.

Now, it’s easy to work out how Johns value for the year quickly goes from $800 to $2,100 when you add into the mix a $100 wash every 4 weeks. Pretty neat right?

But that’s not the end of it, let’s go back to the start where we mentioned that your business is likely fuelled by referrals and word of mouth from happy customers. I want you to take a moment and think about how many referrals your average happy customer generates for you, AND what the time frame of their referrals is…

It’s likely that the answer to this is 1-2 referrals from a happy customer, and chances are they are all referred within 1-2 weeks of you completing the job, after that, they move on and your business is no longer on the top of their mind. Sounds about right?

Let’s once again use John as an example, and assume that after your service, John recommends just ONE friend to your business who books in for a basic detail, valued at $200, seems pretty realistic right? Now let’s imagine that you are now visiting John a 13 additional times per year (once every 4 weeks). Your business is now on the top of Johns mind almost all the time when he’s talking to friends about cars, and his referral value for the year just went from $200, all the way up to $2,600 for a year!

In this scenario, the value of booking John in for a single ceramic coating was originally going to be $800 flat. But now, with the power of a program such as Go High Level and referrals from your constant reminder emails/texts, you have now generated $2,100 from John, and $2,600 from his buddies, for a grand total of $4,700 for the year!

Now, i’m sure you’re thinking, this is too good to be true. Well, it’s not, in-fact when we work with detailers this is almost always one of the very first features we setup for them, as it’s super profitable, and runs in the background automatically generating your bookings, calls and revenue!

So, how can you benefit from this service for your business? Well, you can start with a trial of Active Campaign, it’s the Email Software we personally use, and we recommend to all of our clients.

And better yet it’s free for the first 14 days, and super easy to use, even if you have NEVER sent an email before! You can try it our for 14 days for free by clicking the button below.

We hope that you find the massive benefit that a program like Go High Level provides, and we have no doubt that if you utilise this powerful software you can easily get ahead your your local competitors and start boosting your bookings and revenue in no time!

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