5 Ways To Market Your Auto Detailing Business Online

Feb 17

Do you run an auto detailing business that provides services like Ceramic Coatings, Detailing Packages and Wash Packages? If so, we have comprised the top 5 ways to market your auto detailing business online to generate more leads, bookings and sales!

Have you ever wondered why some auto detailers in your area always seem to be booked out week after week, regardless of the time of year. Whereas your business is often living booking to booking, and only securing a few new leads a week?

If you want your auto detailing business to be the #1 player in the area, and you want to book out your calendar week on week, make sure you follow our 5 expert tips below. These 5 tips listed below are tried and tested, and are a common theme between all of the the big detailing businesses we have worked with.

1. Post your content

Posting your content seems very simple right? And that’s because it is! When I consult with auto detailers regarding marketing, one of the first things I will do is audit their social media accounts. If you are only posting to Facebook or Instagram once a week (or less), you are seriously missing out on quality enquiries.

Social media posting, especially through Instagram is a GOLDMINE for car detailers. And the reason being, is that you customers want to see proof of your craftsmanship. If they are considering paying your $800 for a coating package, they want to make sure that your previous work is flawless. And if they visit your page and you have no content, it’s likely they will find someone else for the job.

2. Start a community group

Starting a community group is a hidden gem in the social media world. And it’s the PERFECT way to seperate yourself from your local competition, and position yourself as the industry expert in your local area.

The whole point of a community group is to congregate as many potential customers into a Facebook group as possible, however you goal is not to ‘sell’ to these people in the group, but rather position yourself as the local expert. So doing things like Q&A’s, expert tips, before and afters and starting general conversation about your area of expertise.

Let’s say your detailing business was in Adelaide, your group could be called “Adelaide Car Enthusiasts”, “Adelaide Car Lovers”, “Adelaide Car Society”. All of these names are designed to attract your potential customers (car lovers) to your group. And while they may not be ready to purchase any form of detailing service right now, you can bet that when they are, you will be the first person that comes to mind.

3. Run Facebook ads

If your business isn’t capitalising on Facebook Advertising in 2020, you are missing out. Facebook ads allow you to narrow down your marketing to only show your ads to people who are actually interested in car detailing services. That means you can skip the time wasters and show your offers directly to those most likely to buy.

4. Create a Google campaign

Similar to Facebook Ads, Google campaigns are a must have for longterm success. Google ads allow you to showcase your business to people who are actively searching for your business. For example when someone searches in Google, “car detailing Adelaide” you will come up!

Now, Google is terrific, but it’s competitive, and it’s likely that your competition will also be advertising in your area. For this reason, you may need to be creative with your targeting and your offer options in order to standout.

5. Email your data base

Email is far from dead, sure we may not experience 80% open rates like we did in from 2000-2010, however email is still a very powerful tool for business.

The way I see it, if you aren’t re-marketing to your email list and sending them educational content as well as offers, then you are leaving money on the table. This is a common marketing tool that we find business owners neglect. And the end result means that their business becomes a revolving door for new customers, with very minimal customer retention.

Imagine you had a Detail booked for a customer named John. Let’s say it cost him $350 for the service, and afterwards he goes on his way, never to hear from your business again, unless he happens to follow you on Facebook (but even then, chances are he won’t see your content!). At the moment, Johns lifetime value has peaked at $350…

But what if John was receiving ongoing educational emails, and Facebook ads which educated him on the importance of ongoing car care? And as a result. John now has a repeat booking for an interior/exterior wash every 4 weeks at a cost of $85, and every 6 months he rebooks for another detail to keep his car looking immaculate. Now Johns value over the next 12 months has now increased too $1,720!

That’s an increase of 391% Just from touching base with the customer a few times, and providing them with a little bit of education.

So if your looking to grow your detailing business, make sure you incorporate these 5 tips to ensure you are making the most of the marketing tools out there. If you are doing all 5 of these aspects well, you should be well on your way to 100 new leads each month.