Boost Your Gyms Members With Facebook Ads
4 Pro Tips For Successful Gym Facebook Ads
If you own your own gym, training studio or even bootcamp,, you understand often how difficult it can be trying to attract new paying members and clients to your facility. Sometimes you may even feel that no matter how much effort you put into delivering your service to the highest quality, the new members just aren’t coming in.
Why is this do you think? Well, like many industries, gyms, studios and bootcamps are all hyper competitive. Meaning that when a potential new customer sets out to find your services, it’s likely that they will be bombarded with flashy offers and deals from competitors, because the competition is so tight,
Luckily, what most of your competitors don’t know, is that you can fast-track your new member acquisition process to capture as many leads as possible in the shortest amount of time with Facebook ads. No longer do you have to wait for members to come to you, or spend every hour of the day networking, Facebook ads allow you to bypass all of this and start attracting new prospects within a few hours. This gives you a massive opportunity to increase your businesses revenue in a very short amount of time.
So, if you have been unsure about getting started with Facebook ads for your gym, here’s 4 pro tips for successful Facebook ads.
Audience Segmentation
There are few marketing tools available which allow us to segment our target audience as well as Facebook ads. No matter the age, interests or gender, Facebook can target your audience allowing you to ensure your message is only seen by the correct audience.
For example, let’s say you own a female only bootcamp and you know from experience that your members are normally over 30 years old. Within Facebook we can segment this audience, to targeting females, who are interesting in fitness or weight loss, are over 30 years old and live within a 5 mile radius of your location.
Don’t you think that if your business had advertising targeting this good you would see an improvement in new enquiries and revenue?
Information Collection
Information generation is crucial for a gyms success. Referrals and walk-ins are great, but you also need a rock-solid plan to acquire enquiry data online. Facebook does this via lead form ads, essentially this works by the applicant expressing interest in your (via clicking), and Facebook pre-filling a lead form on their behalf.
The information could include things such as: name, email, phone, location, current gym, current activity level, or preferred time of consultation just to name a few. If your sales team understand the importance of these enquiries, then you can be sure to be booking in dozens of new consultations every single week without fail from these Facebook lead ads.
Showcase You Offering
What sets your gym or fitness business apart from the competition? Is it the people? The facility? Your knowledge and experience?
Facebook ads allow you to showcase this offering to a massive audience. If your gym is state of the art, Facebook ads allow you to showcase carousel ads where you can have numerous photos displayed, or even a video tour to show your audience the great machines and equipment you have.
Alternatively, if you knowledge is what sets you apart, Facebook ads allow you send show video ads of you conveying that knowledge to the relevant audience in your local community.
Get Personal
Lastly, Facebook ads offer you the unique chance to get personal with potential clients. How would you like to have a text conversation with someone who has made an enquiry to pre qualify them, or to sell them on your service. Facebook ads can do this easily with their messenger ad option. With this option, we can encourage your local audience to engage with your page and to send a message for more information, once the message is sent you can jump in to answer any questions and preach the benefits of your business one on one!
How To Get Started With Facebook Ads For Your Fitness Business
Chances are that by now, you understand just how much potential there is with Facebook ads for your fitness business. From selected the right audience to engaging with them directly one on one, Facebook ads offer a unique opportunity to increase your brand awareness and revenue in a very short amount of time.
At My Marketing Consultant, we make running Facebook ads easy. In fact we have been working with small businesses just like yours to deliver amazing results through Facebook ads for over 4 years! We would love to discuss your business, and it’s potential during a free discovery session. You can book a free 15 minute session by clicking the button below.
