Do Facebook Ads Work For Local Businesses?

May 30

Do you run a small business, but struggle to generate new customer enquires, bookings and sales?

If so, I have no doubt that you have frantically started to look into all the marketing strategies possible to try and improve your lead flow dilemma.

If your searches have resulted in no additional sales, the answer could be incredibly simple…

To many people, Facebook is simply a social media tool to reconnect with high school friends. But to the savvy 21st-century business owner, it’s a goldmine.

Facebook as a platform is free, as a user you pay absolutely nothing to use it. Have you ever wondered why this is?

The reason Facebook is free is simple, their business model isn’t in social networking, it’s in advertising.

The cost to an individual for using Facebook is that their data such as name, work title, location, interests, family members, purchase history and more are freely available for Facebook to do with as it pleases. If you don’t believe me, check the fine print!

Now, this may seem doom and gloom, but as an advertiser, this is a pure goldmine. Customer data is valuable. Imagine you own a health store, and you want to promote your Black Friday sale of 20% off supplements to your ideal customers. Well, on Facebook you can simply target this demographic through their audience selection tool, for example:

Men aged 21-45
Interests include weight lifting, health foods, bodybuilding, Anytime Fitness, Golds Gym
Present a custom offer of 20% off storewide.
And finally, allow the audience to directly message your page on Facebook for more information!

It can honestly be that simple!

Now, compare that to traditional forms of marketing such as posters, letterbox drops and newspapers and you quickly see how limited these old forms of marketing are compared to Facebook Advertising.